We share this communication guide with the following content:
- Introduction to the CONSUL communication guide.
- Actions prior to the public launch of the participation platform.
1.1. Design and identity of the platform.
1.2. Contents of the participation website.
1.3. Creation of communication channels: social networks and blog. - Daily communication.
2.1. Use of social networks
2.1.1. Creation of content for social networks.
2.1.2. Facebook.
2.1.3. Twitter
2.1.4. Instagram
2.1.5. Youtube.
2.2. Media.
2.3. Blog.
2.4. Newsletters. - Dissemination and communication campaigns.
3.1. Preparation of the campaign.
3. 1. 1. Previous analysis
3. 1. 2. Work teams.
3.2. Types of campaign.
3. 2. 1. Outdoor campaign.
3. 2. 2. Advertising campaign. - Metrics and Indicators.
4.1. Indicators for the web page.
4.2. Indicators for social networks.
4.3. Indicators for advertising campaigns.
This guide is continuously evolving, so share with the community your strategies, experiences, failures… We can only learn from others, so we need you.
Enjoy the guide!
Communication-Consul-ENG.pdf (740.8 KB)